Design Sprint

Design Sprint

Design Sprint is a development method which is mainly used for development or improvement of digital products. The Sprint process is developed by Google Ventures (GV) and has been used by multiple successful startups and companies. It has a 5 days process for getting insights, ideation, selection, prototyping, and testing if new ideas.

As it says on GV website:

It’s a “greatest hits” of business strategy, innovation, behavior science, Design Thinking, and more—packaged into a battle-tested process that any team can use.


Before the Sprint process, companies - including Google itself - were spending a huge amount of time and money following the known ways of making products based on new ideas and launching them in order to collect feedback from the customers, and implement new changes or improvements.

The idea behind the Design Sprint (or just Sprint as its short form) is to reduce the time and investment required during this process and have valid customer feedback as preliminary market evaluation to have a major improvement even in the very first product launch.
Design Sprint

That is actually why the process is called "Sprint". It is like a shortcut to collect the market feedback, learn from it and make noticeable improvements and adjustments in the first product launch by implementing them, rather than actually investing time, money and other resources to achieve to the same point the hard way.

Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.

- Quotation from Google Ventures' official website for Design Sprint

Quick History:

In 2010, former Google Ventures design partner Jake Knapp begins running design sprints at Google where he worked with teams like Chrome, Google Search and Google X. In 2012, Jake brings sprints to GV and the rest of the GV team chipped in their expertise to perfect the process.

Braden Kowitz added story-centered design, an unconventional approach that focuses on the customer journey instead of individual features or technologies.

Michael Margolis took customer research—which can typically take weeks to plan and often delivers confusing results—and figured out a way to get crystal clear results in just one day.

John Zeratsky helped the process with his "start at the end" concept, and put the focus on measuring results with the key metrics from each business.

And Daniel Burka brought firsthand expertise as an entrepreneur to ensure every step made sense in the real world.


Many companies and startups have successfully used Sprint in their products. Google, Facebook, Slack, Flatiron Health, Nest, and Blue Bottle Coffee are among more than 150 tech giants who run Sprints. You can read more about whom and how have used this process in their product in Sprint Stories website.

Content credits for slides: www.gv.com

There are many online resources like websites and media as well as books and articles taliking about Sprint, explaining it or even trying to teach the process. All these materials seem to be helpful for individuals or organisations searching for development methods but, it should be mentioned that running a successfull Sprint session is a professional skill and requires extreme experience.

So if Design Sprint sounds the right tool for you, one important parameter in order to get reliable results and achieve what you were planning for, is to collaborate with companies or organisations who are professionally running Sprint sessions as a service.

Our Vision

Our vision is accelerating local and global development process and increasing growth rate of SMEs by providing innovative R&D activities for their products, services or organization, and implementing that through their organization.

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